Privacy policy

Princes Street Dental Practice Ltd is committed to protecting your privacy and ensuring that your personal information is handled securely, lawfully and transparently.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, contact the practice or receive dental care from us.

1. Who We Are

Princes Street Dental Practice Ltd
Hedley House
Princes Street
Corbridge
Northumberland
NE45 5DQ

Telephone: 01434 632164
Email: info@princesstreetdentist.co.uk
Company Number: 06308457

For data protection enquiries, please contact our Practice Manager, Lisa Graham, using the contact details above.

Princes Street Dental Practice Ltd acts as a Data Controller in respect of the personal information we process.

2. Information We Collect

Depending on how you interact with us, we may collect and process information including:

  • Your name, address and contact details

  • Date of birth

  • Telephone number and email address

  • NHS and patient identification information

  • Medical and dental history

  • Dental records, clinical notes, diagnoses and treatment information

  • X-rays, photographs, scans and other clinical images

  • Details of medications, allergies and relevant health conditions

  • Appointment and treatment history

  • Correspondence between you and the practice

  • Payment and transaction information

  • Information submitted through forms on our website

  • Feedback, enquiries and complaints

  • Marketing preferences and consent

  • Technical information relating to your use of our website, where applicable

Health information is classified as special category personal data and receives additional protection under UK data protection law.

3. How We Collect Your Information

We may collect information:

  • Directly from you when you register with the practice

  • During appointments and dental treatment

  • When you telephone or email us

  • When you complete a form on our website

  • When you make an appointment or enquiry

  • From another healthcare professional involved in your care

  • From NHS organisations or other authorised healthcare bodies

  • From a parent, guardian or authorised representative where appropriate

  • Through our website and associated technologies, including cookies where applicable

4. How We Use Your Information

We use personal information where necessary to:

  • Provide dental examinations, diagnosis, treatment and ongoing care

  • Maintain accurate clinical records

  • Arrange, manage and remind you about appointments

  • Communicate with you regarding your dental care

  • Process payments

  • Make or receive appropriate healthcare referrals

  • Manage NHS and private dental services

  • Respond to enquiries, feedback or complaints

  • Meet our professional, regulatory and legal obligations

  • Maintain the safety and security of our patients, team and systems

  • Manage and improve the operation of the practice

  • Send marketing communications where we have an appropriate lawful basis to do so

5. Our Lawful Basis for Processing

We process personal information only where we have a lawful basis under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Depending on the circumstances, our lawful bases may include:

  • Performance of a contract

  • Compliance with a legal obligation

  • Legitimate interests

  • Consent

  • Provision and management of healthcare

Because dental and medical information is special category data, we process this information where permitted for purposes including preventative or occupational medicine, medical or dental diagnosis, provision of health or dental treatment, and management of healthcare services.

Where we rely on consent, you may withdraw your consent at any time.

6. Sharing Your Information

We keep your information confidential. However, where necessary and lawful, information may be shared with organisations or professionals involved in your care or in operating the practice.

These may include:

  • Dentists and other dental professionals

  • Dental laboratories

  • Dental specialists

  • Doctors and other healthcare professionals

  • Hospitals

  • NHS organisations and authorities

  • Regulatory or professional bodies

  • IT, software and secure data-storage providers

  • Payment service providers

  • Professional advisers

  • Government, tax or law-enforcement authorities where legally required

We only disclose information that is necessary for the relevant purpose.

We do not sell your personal information.

Where third-party service providers process information on our behalf, we take appropriate steps to ensure that your information is protected.

7. Website Enquiries

When you contact us through our website, we may collect information such as your name, telephone number, email address and any information you include in your enquiry.

We use this information to respond to your request and, where appropriate, arrange an appointment or provide information about our services.

Please avoid submitting unnecessary confidential medical information through general website contact forms.

8. Appointment Communications

We may use the contact information you provide to communicate with you regarding your dental care.

This may include:

  • Appointment confirmations

  • Appointment reminders

  • Changes to appointments

  • Treatment-related information

  • Follow-up communications

  • Important practice information relevant to your care

These communications are considered part of managing your dental care and are separate from marketing communications.

9. Marketing Communications

We may occasionally send information about services, treatments, offers or practice news where permitted by law.

Where consent is required, we will obtain it before sending marketing communications.

You can withdraw your consent or opt out of marketing communications at any time by contacting us or using the unsubscribe option provided within the communication.

Opting out of marketing will not prevent us from contacting you regarding appointments, treatment or other essential aspects of your dental care.

10. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate correctly, improve your browsing experience and understand how visitors use the website.

Some cookies are essential for the website to function. Non-essential cookies, including certain analytics or advertising cookies, will only be used where appropriate consent has been obtained.

You can manage your cookie preferences through your browser or the cookie controls provided on our website, where available.

11. Keeping Your Information Secure

We take appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

Access to patient information is restricted to authorised personnel who require the information to perform their duties.

Our team members receive appropriate training regarding confidentiality and data protection.

12. How Long We Keep Your Information

We retain personal and clinical information only for as long as necessary to provide care and meet our legal, regulatory and professional obligations.

Dental records may need to be retained for extended periods in accordance with applicable NHS requirements, professional guidance, legal requirements and clinical record-retention policies.

Once information is no longer required, it will be securely deleted, destroyed or anonymised as appropriate.

13. Children’s Information

We provide dental care to children and may therefore process personal and health information relating to patients under the age of 18.

Where appropriate, information may be provided or consent given by a parent, guardian or person with parental responsibility.

We take additional care when handling children’s personal information.

14. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your information in certain circumstances

  • Request restriction of processing

  • Object to certain types of processing

  • Request transfer of your information where applicable

  • Withdraw consent where processing is based on consent

Some rights may be limited where we are required to retain information for clinical, legal or regulatory reasons.

We will normally respond to a valid data protection request within one month, subject to the provisions of applicable data protection legislation.

To exercise your rights, please contact the Practice Manager.

We may need to verify your identity before releasing personal information.

15. Data Breaches

We maintain procedures for identifying, investigating and managing personal data breaches.

Where a breach presents a risk to individuals’ rights and freedoms, we will notify the Information Commissioner’s Office (ICO) where required by law and, where necessary, inform affected individuals.

16. International Data Transfers

Some organisations providing technology or other services to the practice may process information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that appropriate safeguards required by UK data protection law are in place.

17. Complaints About Your Personal Information

If you have concerns about how we use your personal information, please contact us first so that we can investigate your concerns.

Practice Manager: Lisa Graham
Princes Street Dental Practice Ltd
Hedley House
Princes Street
Corbridge
Northumberland
NE45 5DQ

Telephone: 01434 632164
Email: info@princesstreetdentist.co.uk

You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, regulatory requirements or data protection legislation.

The latest version will always be published on our website.